Our Work

Caper

Projects we have completed

Phenomenal People

We helped digital consultants Caper and their client Fuel Theatre develop and put in practice a tailored content plan to disseminate the microsite “Phenomenal People”.

The site was launched to tie in with Southbank Centre’s Women of the World Festival (WOW, March 2012) and showcased “the incredible stories and achievements of hundreds of inspiring women, from political activists to religious figures, scientists to opera singers, war reporters to nurses”.

We also contacted Bloggers, Twitter and Facebook page owners and asked them to nominate their own “inspiring women” for the microsite. During the week of WOW festival, we posted daily social media updates with interesting data and facts about the nominees.

The project included the monitoring of online conversations across different channels and delivery of a full activity report.

Services used

Project Management / Social Media Strategy / Blogger Outreach / Tweeting a Special Event / Reporting  

We have worked closely with digital consultants Caper in order to identify the right influencers and communities, helping organisations like BBC Radio 3 and other selected clients spread viral content across Twitter, Facebook and blogs, including:

  • Albumblatt: pianist András Schiff plays a lost work by Johannes Brahms (generated over 30,000 hits on YouTube – significantly more than the usual average for a topic of very niche interest)
  • Star violinist Maxim Vengerov returns to the airwaves after a 4-year absence (featured on influential classical music blog Slipped Disc & others)

Services used

Researching Influencers  / Reaching out to bloggers to promote exclusive content